When Greg Rollett of Ambitious.com came to us to help with his video content, frankly, we were surprised. He already has a full content, in-house staff, including a more than competent video crew.
Turns out, his goal is to repurpose video content he already has, in a creative way. His team is already busy with ongoing projects so bringing in Video Buddy to help with content repurposing “just made sense”, I recall him telling me.
The term “Snackable” content just sort of evolved as we talked about what we could do. Now, we’re working almost every day on some of his longform video content and coming up with shareable, likeable, commentable social media content by creatively telling his stories in much smaller chunks.